Happy Friday Swoop Subscribers!
We hope everyone has had a productive and much brighter first month of 2021 so far! As we are fully settled out of the holiday mindset we have our eyes on the prize of top tier marketing. How can you focus on amplifying your Brand across the digital space? Two terms, SEO aka search engine optimization and SEA aka search engine advertising.
First off, what the heck is SEO and SEA?!
Well we're glad you asked. These two terms should be your top two focuses throughout the creation and continuous promotion of traffic to your website.
Search Engine Optimization, or SEO, refers to the backend strategy that will get your Brand and website noticed organically on search engines. Throughout alt-text, meta tags and proper accessibility design, a proper SEO strategy is will build and protect your Brands presence online.
Think to yourself "if my ideal client was searching for me, what would they be looking for?" then optimize your backend accordingly. Keywords and search phrases are the top two when putting yourself in your clients shoes.
Another huge focus when looking at SEO is accessibility and security settings that will allow Google and other search engines to scan your website and determine if it is acceptable to be shown. Without proper SSL certifications, SEO descriptions and layout features many search engines won't even consider your site so be extremely diligent with your SEO!
Now let's talk about SEO's partner SEA or Search Engine Advertising. Although this stage comes post website launch, it is still a top consideration to be taking during the beginning planning stages of your site considering an enjoyable user experience will make all the difference in streamlining visitors.
Search Engine Advertising refers to advertising platforms that focus on promoting via search engines. Our top SEA platform is of course, Google Ads, formerly known as Google Adwords. If you're looking to climb to the top of search pages, SEA is where you need to be. Target demographics, keywords, search phrases and interests to get your search result to the top of your ideal client's page via a daily budget.
Not already sold on direct website clicks? Aside from SEA driving website traffic you can also use this tool to promote users to call your business and visit your business at a click!
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Until next week,
Swoop Marketing