Happy Friday Swoop Subscribers!
This week we’re tackling a tough issue for all social media enthusiasts.
Where did the likes go you ask?
Well, we can’t answer that.
All we know is that Instagram took a step in a completely different direction not too long ago by taking off the number of likes shown on each post.
You might be asking yourself, “what’s a selfie without some likes?” and to that we say, it’s a selfie with good mental health support!
Instagram claims to have swapped out their classic layout, which has made many famous around the world, for a more progressive take on the social game. The disappearance of likes has shown us that you can fake likes but you truly cannot fake engagement and the benefits that come with it.
Swoop identifies two main components to our social strategies that prove ROI is possible with Digital Marketing. Focusing on engagements and impressions rather than likes has shown to transfer into true and valuable leads for our clients.
We really don’t miss the likes! Heck, we love the push from other forms of engagement!
So keep the comments and shares coming. We see you!
How are you dealing with the lack of likes? Do you love the progressiveness of Instagram's social game or do you miss the O.G. Insta? Let us know in the comments!
Until next week,
Swoop Marketing & Communications