Another Friday, another #SwoopScoop !
Welcome to the Digital Age where getting noticed is no longer just for the rich and famous.
Whether this excites or scares you, there's one thing for sure, it is something we all need to understand. Getting noticed throughout social platforms, SEO and smart PR moves will put you and your Brand in a place to stand out and make an impression.
So what are you waiting for?
Your viewers are waiting!
1. Start Branding Yourself. Bring out the best of your Brand by giving your followers a peak into the behind the scenes creation process of your business. It's truly important to give a face to your Brand by personally connecting with your followers through a branded personal profile. Give a new Instagram account a shot and showcase your favourite quotes, random thoughts and opinions from the point of view of the creator, you!
2. The Reach Out. One of the strongest tools Influencer's have used from the beginning of time... well maybe just the beginning of Instagram... is the reach out. There's no shame in showing appreciation or trying to create multiple connections throughout reaching out over social. Use your direct messages or throw a comment on a post that introduces you and your Brand to open up the floor for further discussions. You'll be surprised how strong an online relationship between Brands come become. Say hello to potential collaborations!
3. Visitor Analytics. One of the greatest tools of any website or profile is understanding who is viewing your content. There are endless ways to gain the information you need about your viewers. Whether you have an analytic tool for your social profiles or a widget installed on your website, it's important to pay attention to the demographics of your following and curate your content towards their interests, location and age range. See how your content becomes perceived once you understand your audience!
Until next week,
Swoop Marketing & Communications