Get Trendy: A New Addition To Instagram

Updated: Feb 29

Friday calls for your weekly dose of #SwoopScoop!

It's been a big week for social media and we are here to let you know how you can start upping your social game with the hottest tricks of viral marketing including a new addition to Canadian Instagram.


Get a fresh take on social media

Over the past week, Instagram has finally allowed their Canadian users to put a little swing in their step with the Instagram music feature. Your stories are about to get kicked up a notch with this brand new interactive sticker which can be packed with tons of personality. Not only are we loving this feature for our personal profiles where we can give our friends a sneak peak into our emotions through song, this new feature is also bound to find a way onto our screens through Instagram Business profiles everywhere.


For the Influencers out there: we know how intense of a process it is to film your vlogs and get them perfect enough to post across YouTube. The time it takes to edit and perfect your longer videos also comes with the tough task of picking a song and making sure you're getting the right licenses to play it throughout your content. The new Instagram music feature is a blessing for quick, bite-sized pieces of content where Influencers can showcase short Instagram videos throughout stories and include this new feature to spice up the show! Interacting with your audience just became that much easier! Thanks Instagram!


For the Brands: are you ready to start killing it via Instagram stories? Not only does the new Instagram music feature add that well desired personal touch, it is a perfect way to add another element of interaction with the text feature that comes with your chosen song. Within this feature comes the option to add a moving caption that mimics the song you’ve chosen to include. Throughout eye catching animations and clearly defined text, this little gem within the music feature makes the excitement all inclusive for anyone who may not be able to enjoy sound.


How are you planning on using Instagram’s treat to Canada? Let us know!


Until next week,

Swoop Marketing

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