Get to Know Your Influencers
Despite being around since the start of social media, Influencer Marketing is still reigning over the social game with influencers of all industries possessing all sizes and types of followings. Do you know your influencers? When choosing a face of your Brand, ensure that representation is accurate and that you can find value in your influencer's audience.
Here is Swoop's guide to influencer marketing!
To understand our influencers, we need to understand their standing in terms of, you guessed it, influence. Let's break it down.
Nano-Influencers: 1,000-10,000 Followers & Micro-Influencers: 10,000-50,000 Followers
Although, these influencers fall on the smaller scale in terms of following, their influence is valuable in terms of personal connection and the authentic approach. More often than not, nano and micro-influencers have a pretty niche audience that is connected on a personal level. While larger followings may seem attractive up front, it's important to view the nano and micro-influencer as a friend recommending their favourite product to you. Once you identify the personal level and relationship that these influencers have with their community, you can estimate your ROI throughout strong instantaneous relationships.
Macro-Influencers: 500,000-1,000,000 Followers
Okay let's pull out the big guns now. Macro-Influencers, although costly, have the potential to grow your audience significantly. Even with a low engagement rate on 500,000-1,000,000 followers, there is a good chance that even this push will be significant for your business. A large investment can sometimes be risky so we always recommend doing a full audit on these accounts prior to signing into anything. You'll want to verify that the followers are real, the market is responsive and that the majority of your audience is within your niche. If you can check all of these boxes and have the budget to hire a macro-influencer then you are all set!
What are your thoughts on incorporating influencer marketing into your digital strategy? Let us know!
Until next week,